Two posts ago I spoke about the Silverpop 2009 conference (See Silverpop Client Summit – 2009 – May 17). In that post I also mentioned the 2009 Sirius Decisions Summit I attended. Having finally dug out of being away from the office for two weeks, and being able to sift through the content and notes I had taken, I am now taking the time to briefly comment on it.
As is commonly known in the industry, Sirius Decisions provides some of the richest content available regarding sales and marketing alignment. At this summit they definitely delivered yet again. From the Sirius personnel sessions to the corporate case studies provided, each presentation was an education on how to improve on marketing and making your marketing dollar count.
During these sessions though there was one theme that came up repeatedly: the need for process. While there was talk of marketing automation, CRM, and other technology, by and large the prevailing theme was that process is key to success. I couldn’t agree more!
Great to hear you received value from the SiriusDecisions Summit. Thanks for mentioning it and for some of your other blog posts as well. As you know, establishing and optimizing processes before investing in and implementing any automated technology can significantly improve the end result. Thanks again for the mentions.
Alden Cushman
Research Director
SiriusDecisions
Posted by: Alden Cushman | June 02, 2009 at 05:19 AM